TOP TRENDING BLOG XYZ

• Nothing can predict sales and future growth for a luxury brand quite as accurately as its popularity online right now. That’s why XYZ Digital’s team analyses the online popularity of the world’s best luxury brands to rank the top 15 most sought-after brand affluent consumers in 2020.

  The luxury industry is first and foremost a brand-driven industry. People buy luxury goods and services because they trust and appreciate the brand. More than any other category, premium goods and services are driven by their brand’s perception and popularity.

  This is the FIRST year in a row that we publish our list of the top luxury brands online. Our methodology has proven to be a reliable indicator of future sales. The high-end brands that made our top 10 will show strong performances through the year. Every luxury brand on our list is enjoying significant customer attention. They each drive substantial online conversations across social media channels and search. 

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  the global luxury goods market will reach $500 Billion USD by 2025.

  Why stopping at 10, you may ask. Because we observe a significant drop in share of online interest beyond number 10th. You’ll see that even within the top 10, the top 5 brands alone are already capturing more than 60% of the affluent consumers’ attention. Consumer’s interest is indeed highly concentrated at the top of our list.

  How do we estimate the online popularity of a luxury brand? We take into account a combination of brand value, search share of voice and social media conversations to create this list. You can read more details about our methodology and data sources at the end of this article

  In this article, you will discover which luxury brands are the most talked about and sought-after online in 2020. You’ll also see the results of their marketing efforts in terms of consumer engagement and brand awareness.

  We focus here exclusively on brands within the luxury fashion, beauty and “hard luxury” (jewellery and watches) categories. We’re preparing a separate report for premium car brands and the transportation industry in general.

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